On the Paramount Pictures lot tonight (7/11) at 9:00pm, an invitation-only, charity-driven event celebrating the hottest modified General Motors vehicles will be held.

Hosted by Shaquille O’neal, some of the athletes/celebrities showing off their “rides” will be Dwyane Wade, Matt Leinart, Reggie Bush and Snoop Dogg.

The contestants will be judged and the winner will be crowned the “King of Bling”.

General Motors Presents 3rd Annual GM All-Car Showdown Hosted by Shaquille O’Neal [Forbes]