Matt Leinart will partner with CSMG, the sports management and marketing firm that represents such elite athletes as Dwayne Wade, Donovan McNabb and ex-USC LB Lofa Tatupu among others, reports Business Wire. The marketing gurus will work on building Matt Leinart into a brand, at the same time Leinart work on building the Arizona Cardinals into a potential playoff-contender.

“Matt Leinart is an elite athlete with the charisma, intelligence and drive to be successful both on and off the football field. We are excited to partner with Matt and his management team to build the Leinart Brand,” said Andrew Stroth, Executive Vice President of Marketing at CSMG.

Leinart had this to say:

“My focus and goal remains to be a productive quarterback on a successful team. Once the Cardinals reach the level of success we’re shooting for, I am certain the folks at CSMG will help me be seen as a valuable part of the community and great role model like Dwyane and Donovan.”