1–2 minutes

·

·

I wanted to clarify a few things. First, that I am not saying the studios will never be hurt by the strike. Probably in 9 months to a year when the feature film pipeline dries up, they will have a big problem. Before that time, they will not be producing expensive new scripted shows and they will cut overhead drastically, using force majeur to get out of contractual obligations. This cuts the expense side of the profit equation drastically. The revenue side will not be damaged significantly. Look at the network numbers right now: same as usual. You’ll see them hold for quite a while. They have a lot of sports coming up and more reality programs on tap, including Idol. Ad dollars will continue to pour in. Procter and Gamble has to sell their soap somehow. Yes, people who are fans of particular shows will not watch the reruns of those shows but they will watch reruns of shows they haven’t seen before. I’ve seen every I Love Lucy and every Bewitched but I never saw them on their first runs. Therefore, the networks will continue to make money. During the last strike, the big three networks ratings dropped slightly but Fox and the cable nets went up a lot. If fewer people watch NBC but many more watch USA, Zucker may still show overall profit stability. And, I don’t think NBC will be hurt that bad, anyway. Sunday night football will do even better opposite reruns on ABC.

Gavin Polone (Explains Himself to Nikki Finke)

Leave a comment

Feature is an online magazine made by culture lovers. We offer weekly reflections, reviews, and news on art, literature, and music.

Please subscribe to our newsletter to let us know whenever we publish new content. We send no spam, and you can unsubscribe at any time.

← Back

Thank you for your response. ✨

Designed with WordPress.