The gossip industry is built on second hand information, information embargoes, secret sources, tips, etc. But what if the people who are being gossiped about bypass that inaccurate mechanism and just make the information public in real time?

Assuming I was a person who didn’t know Jake/Julia personally, and I wanted to find out if they were together/fighting/apart, I could just go to a single information source and get the answer immediately.

That kind of universal transparency would put Page Six out of business.