In the fictional world of Infinite Jest, every year is sponsored by a corporate entity and named accordingly.

The realworld correlation is up for some debate, but most likely 2007 would have been Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile (sic) which would make 2008 Year of Dairy Products from the American Heartland. Most of the novel takes place around 2009 Year of the Depend Adult Undergarment.

So I genuinely wish everyone a productive, reflective and wildly successful Year of Dairy Products from the American Heartland.

— lonelysandwich