The International Olympic Committee, still sitting high on its all-rights-are-ours horse, has opened up a little, allowing athletes to blog at the Olympics for the first time, in time for the Beijing Olympics coming up in August this year. Under the new rules, blogs are allowed as long as they are used for personal expression and not journalism, meaning “it be confined solely to their own personal Olympic-related experience”, reports Reuters. In practice this means no Olympic visual or audio material and any confidential information on third parties.