Urban Meyer’s sales skills are among the worst we’ve ever seen in coaching commercials–they’re downright Fulmer-esque, down to the cue-card missile lock of his eyes to the awkward fist pump he employs about halfway into this abortion of an orange juice ad.

The good thing: he’s actually improved from year one. There’s a jewelry store ad lurking somewhere out there that, if it saw the light of day, would make James Lipton jump headfirst off the nearest tall building.