For 11 months of the year, I have no use for college basketball. I’ll take the NBA over the amateurs every day of those 48 weeks. But come tournament time, I join millions of other casual fans in rooting for underdogs I couldn’t place on a map. The NCAA tournament has transcended the sport and become ingrained in our culture, so much so that even non-fans and NBA elitists (*raises hand*) get swept up in the fun. Why can’t people get this excited about my beloved NBA?
Matt Watson of FanHouse, laying out the case for March Madness-izing the NBA Playoffs

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