Everyone talks about “monetizing eyeballs.” We all know that if you can amass a giant audience, you can make a fortune selling them off to the highest bidder. Google this. YouTube that. Rupert Murdoch macking on up on the Facebook. So if all these people are willing to pay out the nose to try to sell Adjustable-Rate Mortgages, Dating Services and Credit Cards to your audience, it begs a question. If they think they can sell something to my audience, why can’t I sell something to my audience?