Noah’s new project on Tumblr this AM:

cubicle17:

The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. So, if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents.

This Starbucks “tag cloud” is hilarious (and spot on). [via swissmiss)