The Los Angeles Memorial Coliseum has been the home to the National Football League’s Rams and Raiders, baseball’s Dodgers, college football’s USC Trojans and the 1932 and 1984 Summer Olympics. Now, the company willing to shell out the most money will be able to stake a claim to the stadium, too. Officials with the Los Angeles Memorial Coliseum Commission, the public agency that operates the 85-year-old stadium, said Monday they are putting the name of the building on the market in an effort to finance more than $100 million in renovations.