Just walked by the Apple Store in Soho. It’s nightfall and the line for the new “iBrick” still stretches as far as the eye can see. I overheard an Apple employee telling the middle of the liners that it’d be 4-5 hours before they’d make it inside the store to have their sad, wretched lives made whole again by a goddamn phone. You’d swear Steve Jobs was selling Cipro during an anthrax outbreak.

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