If you’re starting a blog now, you’re late to the party. That’s fine. But at this stage, it’s hard to get a good audience without bringing something unique to the party. If you’re just reacting to the sports news of the day then you are racing a hundred thousand competitors some of whom have a five-year head start. Hope you’ve been eating your Wheaties, you know? If you want your blog to be read, however, and to be a little special, do something new. Have an idea what other good blogs are around like yours, and figure out something that you are passionate about that they are not doing. It might be as simple as your hours, your subject matter, or your writing style. Extra cool would be some inventive use of the medium, like with photography, artwork, video, etc.