The article in the WSJ about Fantasy Sports Insurance made the rounds last week, but after having my first two fantasy football drafts on Saturday, I couldn’t stop thinking about it (and about how big the fantasy sports industry has become).

Not that semi-legalized gambling finding major success should be any shocker; but with every new season delivering new ways (integrating FFB into broadcasts & Madden, bars catering specifically to FFB participants, now disability insurance for FFB) to amp up the fantasy football angle, I can’t help but wonder where it will continue to evolve.

Or, are we nearing a high-water mark, after which the FFB obsession will cool a bit as people move on to some new angle (augmented reality football-themed gaming, perhaps)??

As a devotee of “D&D for Jocks” since back in 2000, I will say I still enjoy it a great deal; but I’ve also watched as several friends who were in it as long as I was fell off.  And based on my own anecdotal sample, it doesn’t seem as though our new member signup rate is capable of outstripping our attrition rate.

Sign of things to come? Or just me getting old and passing through the FFB target demo?