It’s truly one of the most remarkable inventions of the past 20 years. It costs nothing to operate, runs 24-7 without a hitch and never requires maintenance.

It’s the one, the only Southeastern Conference hype machine.

Many a college football fan — and bettor — has been swallowed in the annual hype surrounding the league. But this year is different. With a fat, new TV contract and powerful network behind it, the machine has been cranking it out like never before.

The reality is that the SEC in 2009 consists of Alabama, Florida and a bunch of nobodies. In nonconference games against Division I-A opponents, SEC teams are a pedestrian 14-11 against the spread. In nonconference play against teams from Bowl Championship Series conferences, the record is 4-7. That’s a .363 percentage, the worst of the six BCS conferences.

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