A McDonald’s concept store in Germany, where the house that Kroc built is working on an image overhaul. One that may or may not be a direct rip-off of Houston’s in Santa Monica.

And in case you’re questioning the importance of such a campaign, check out this intro from the Spiegel article:

Many in Germany associate McDonald’s with obesity and litter. But the company is now trying to change its image – by changing its colors. The burger joint has swapped out red for green in an effort to demonstrate its commitment to the environment.

Have to love the Germans’ inability to mince words.