I love rickwebb’s reaction:

Eastman Kodak? 2008 revenues over $8 BILLION? It’s not going to go away. It’s stock needs a re-alignment, and consumer film is dead, but… any belief that the brand is going to die indicates a profound lack of knowledge of digital imaging and the film industry.

Motorola??? 2008 revenues over $30 BILLION? WTF?

Stock analysts. Profoundly conflating growth potential and bankruptcy. Let ‘em pick a stock, sure, but they’re like the last people to ask about brands.

Well said. We don’t need stock analyst brand assessments anymore than we need creative director stock picks. Although, maybe if they drew them on whiteboards…