(Photo by Reed Saxon / AP Photo)

A #1 ranking for a familiar Los Angeles University.

Stanford. Duke. Northwestern. These are just some of the schools that counselors report USC will soon surpass as one of most sought-after campuses in the country.

The use of the phrase “hottest school” may be off-putting, but being in high demand is never bad.

The Decade’s 15 Hottest Colleges [The Daily Beast via Bob P]