ISO50 interviews Experimental Jetset. One of the many choice gems:

You know how people sometimes say that “the work should speak for itself”? We never really bought that phrase. The point is, we are quite traditional, old-school graphic designers. We design objects to function within very specific contexts. So the moment you present those objects within a totally different context, as flat digital images on a website, it’s only logical that you need some words to at least sketch the original context.