Obvious biases aside (namely my work with Nike on a regular basis at R/GA), I had nothing to do with and am quite impressed by Nike’s use of sport to deliver a positive cultural impact with this Nike+ Help for Haiti effort and urge all of The Daily Bunch-reading Nike+ users to get involved:

Help Nike in their efforts by joining the ‘Help for Haiti’ Nike+ challenge. All runs logged to the challenge between February 1, 2010 to February 22, 2010 will help Nike raise up to $100,000 as part of their overall commitment to donate $500,000 to the efforts in Haiti. $1 will be donated for every mile/kilometer run with a goal of reaching 100,000 miles (or 160,000 kilometers).

Join the challenge now!