Super Bowl XLIV: By The Numbers
WHO WILL BE WATCHING?
151.6 million: Number of people who will watch at least part of the game.
194 million: Approximate number of blades of grass on the football field.
232: Number of countries and territories in which the game will be broadcast.
34: Number of languages the game is broadcast in.
1: Number of languages in which the word “football” doesn’t mean “soccer.”
HOW MUCH FOOD WILL BE CONSUMED?
8 million: Total pounds of popcorn consumed on Super Bowl Sunday.
28 million: Pounds of potato chips consumed.
53.5 million: Pounds of avocados consumed.
222,792: Number of football fields worth of farmland to grow all that
corn, potatoes, and avocados.11.8: Depth, in feet, of guacamole consumed if it were spread across the football field.
293,000: Number of miles of potato chips, laid end to end, consumed during the game.
1 billion: Number of chicken wings consumed on Super Bowl Sunday.
325.5 million: Gallons of beer drank by Americans that day.
493: Number of Olympic-sized swimming pools that could be filled with all that beer.
20%: Increase in ant-acid sales the Monday after the game.
7 million: Number of employees who will not show up to work Monday.
HOW MUCH MONEY MOVES AROUND FOR THE BIG GAME?
$5.6 billion: Amount consumers will spend on Super Bowl related items.
$400 million: Amount of money added to the local economy because of the game.
35%: Ticket holders writing-off the game as a business expense.
$12,500: Price Tiffany charges to produce the Vince Lombardi Trophy.
$2.8 million: Cost for a 30-second advertisment slot during the game.
20.5: Number of minutes worth of ads it would take to pay for a new
Sun Stadium at that rate.45: Number of minutes worth advertisments during last year’s game.
41%: Percent of Super Bowl viewers surveyed who will re-watch this year’s ads online.
2.9 million: Number of HD TVs bought for the Super Bowl in 2009.

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