Online Video: Where The Dollars Are: There’s an obvious bias (the guy who created the chart is CEO of WatchMojo, one of the companies featured in the sweet spot of profitability) but it’s still a useful model to employ to think about the future of video content.

My first question would be, what does increasing social integration do to this chart? As people spend more time in places like Facebook, are they inclined to watch more of the stuff produced by “You” (in this case, their friends) than the premium producers? And in doing so, do they shift that profitability epicenter down a bit?

Or is that crazy talk, akin to suggesting the family’s home movies would replace primetime network television?  High-quality production capabilities have been made accessible to the masses, but that doesn’t necessarily mean the masses are making good stuff. Then again, most of what’s on TV today isn’t good stuff, so maybe it’s not that hard to replace.