I’d be really curious to see how Foursquare’s Bravo Ad performs vs other forms of media (PR, online partnerships, etc.)

My guess is, not well.

Admittedly, my cursory knowledge of Bravo programming and audience could inhibit my predictive abilities; but this spot seems to rely too heavily on the viewer having an existing knowledge of Foursquare, and I can’t imagine that much of Bravo’s core viewership knows that much about 4S yet. Maybe they caught the New York Times article…I just don’t know what % of their base (or any TV viewership) are even the type who’d read about a tech startup in the Sunday Times.

Regardless, it amazes me how much traditional media has trimmed their technology adoption curve. Seeing something like Foursquare that launched less than a year ago in a TV advertisement feels like a new level of digital assimilation into culture.

Or like it’s 1999 all over again.