1–2 minutes

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The pseudo-exclusive. We can take ownership of a story even if it isn’t a strict exclusive. In case of both Tiger and Peaches, other sites (the porn star’s site and Reddit, respectively) carried the original material. But we added context and packaged the stories up. (See Choire Sicha’s piece on The Gawker Exclusive: How the Internet Works, but I can’t find it on the web.)

Nick Denton’s observation #2 (of 8) in Gawker’s March Editorial Review Memo

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