Bosworth was a bulked-up linebacker who drove a white Corvette, wore an extremely large earring at a time when jewelry did not generally equate with masculinity, and had a standing appointment with a hairstylist. He had taken to calling himself The Boz. In high school, he claimed to have learned a method of projectile vomiting in his opponents’ faces. He told reporters that his aim on the football field was to injure people and pick fights, and that his Doberman pinscher was afraid of him. He was an entirely self-aware media creation — he was, in fact, an academic All-American — and his rebellion was entirely about the embrace of glamour and status, about the co-opting of sports into performance art. In other words, he was the first hair-metal football star.

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