Kicking Off: Looking Back at Week 1 of the BFL 2010. The Febreze Freshness looked formidable, but ultimately couldn’t overcome a late surge by their opponents, the Sweaty Ditkas.

The P&G Blogger Fantasy League (BFL) is a group of 12 digital sports influencers competing on the NFL.com fantasy platform for the chance to win P&G product, a donation to a local charity, and a trip to Super Bowl XLV, all furnished by P&G. The NFL Entities have not offered or sponsored the sweepstakes in anyway.