The Wall Street Journal does a bit of digging, confirms what most of us already suspected/knew – your personal information and relationships on Facebook are about as private and secure as if you wrote them all on your local coffee shop’s bulletin board:

Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.

The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook’s strictest privacy settings. The practice breaks Facebook’s rules, and renews questions about its ability to keep identifiable information about its users’ activities secure.

Nothing shocking here, except the ideas (a) anybody still expects privacy from Facebook and (b) users will care enough to bail in significant numbers.

Although I’m sure Rupert wouldn’t mind if his WSJ report led to a nice, meaty class action lawsuit for Zucko.