White fans want white superstars, or in the case of the NBA, at least one white American superstar. Unless the ghosts of Bird and John Havlicek and Jerry West return to the floor, that isn’t going to happen. And since it isn’t going to happen, the NBA will continue to struggle with an identity crisis that no one wants to publicly acknowledge.
Buzz Bissinger, who may or may not think every caucasian receiver reminds him of Wes Welker, on why he thinks whitey don’t like the NBA anymore
TrojanWire 
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