For the short term future, it’s likely that most of the “smart money” in the news/advertising business will continue to back ventures that offer 21st century tweaks on 20th century business models. But as the paywall movement fades into a footnote, ad-dependent start-ups like TBD fold into obscurity and cheap cons such as Demand Media collapse like pyramid schemes, an opportunity emerges. Who will imagine the ways to convert reported information into valuable data products? Who will fund the development of the tools that make such products possible and profitable?