Video after the jump. Prepare to be underwhelmed…
Here is the official press release from Danette Leighton, PAC-12 chief marketing officer:
“With so many of our fans active on social media outlets like YouTube, Facebook and Twitter, we wanted to create something that could easily be shared and we felt this would be a fun and natural way for us to launch the new Pac-12 mark. We wanted to do something creative that allowed some of our student-athletes and fans to give the new logo life. We also wanted to reflect the enthusiasm that all of our institutions have for the Pac-12 becoming a reality this summer.”

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