It’s less “writing about football” than “business reporting that smells like filthy jockstrap,” and it carries the same vernacular of confidence games, tautological assumptions of confidence, and backroom rumor leakage. And like business reporting, it rarely sees fit to correct itself even in the face of mounting evidence that someone, despite holding a title and a position of importance, might be utterly and evidentially incompetent. There is not an NFL studio crew commentary that doesn’t start a discussion of a coach without mentioning what a good man he is; there is not a GM who doesn’t “get it.”