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futurejournalismproject: Jay Z’s Most Name-Dropped Products, By Album Via Vanity Fair. Select to embiggen.

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The Corporate States of America: A Map That Shows Each State’s Most Famous Brand

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Starbucks’ Brand Evolution: From 1971 through 2011’s announced rebranding

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It requires no stretch of the imagination to recognize “Tit Tat” and “Coffee Bucks” as stand-ins for real brands, but that recognition allows audiences to engage with product placements in a manner that is significantly more encompassing than simply spotting a branded product onscreen. Referencing these product displacements to their real world counterparts requires audiences to actively draw upon their cultural capital and awareness, therefore they have more resonance than a strategically placed can of Coca-Cola or character mindlessly raving about his/her T-Mobile phone. Ultimately, product displacements have the opportunity to flatter the intelligence of viewers, especially if they are parodic and satirical in nature.