Meaningful insights are more than mere information. They need to meet two criteria: Surprise at what you learned, and as a result, a change in behavior based on this learning.
It requires no stretch of the imagination to recognize “Tit Tat” and “Coffee Bucks” as stand-ins for real brands, but that recognition allows audiences to engage with product placements in a manner that is significantly more encompassing than simply spotting a branded product onscreen. Referencing these product displacements to their real world counterparts requires audiences to actively draw upon their cultural capital and awareness, therefore they have more resonance than a strategically placed can of Coca-Cola or character mindlessly raving about his/her T-Mobile phone. Ultimately, product displacements have the opportunity to flatter the intelligence of viewers, especially if they are parodic and satirical in nature.
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=googletalk-090511054024-phpapp01&stripped_title=disruption Fred Wilson on Disruption. (Source: http://static.slidesharecdn.com/)Read more
Wolverine Moves Units: This just in: Schick Quattro Titanium Trimmer can give you Wolverine’s sideburns. Because nothing else has been working. (Source: https://www.youtube.com/)Read more
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