We warned you earlier. Now it’s final.

Resident mom, Stephen B. Sample, has crafted a "Trojan Spirit Code" and banned alcohol sales at the Coliseum.

He likened the people drinking in between the gates and the tunnels to a crowd at a Los Angeles Raider game when the NFL team played at the Coliseum?

What Sample doesn’t address in his "family-friendly" crusade is that the loss of revenue in beer sales will have to be made whole by

"un-family-friendly" prices on other concession items.

USC Bans Beer at Games [LA Times]
USC goes dry for 2005 [LA Daily News]
USC bans beer sales at football

games [Amusement Business]