Mike Beacon writes:
My solution is simple: Allow college players to sign limited endorsements for companies that meet certain criteria. That way, the university and the NCAA can keep a firm grasp on the pot of gold they’re already making from these kids, and Madison Avenue can help someone like Reggie Bush live the life he’s entitled to.
There is no question that USC takes care of its “student-athletes”, but why can’t its players make money from other sources?
Amateur Athletes Aren’t Indentured Servants [AlterNet]