Excuse me, but is that foot sweat you’re drinking?

reef_sandal_and_flask.jpgWe’ve had advertisements for such drinking implements as the infamous Bar-noculars or the Cellphone flask, so it’s only fitting that someone brought this to our attention.

In a move sure to make the Department Of Homeland Security cringe and groms everywhere puke, Reef has introduced the Dram — a sandal with a flask capable of holding up to three ounces of liquor, err, liquid encapsulated in the heel.

The Dram — a common term for measuring one ounce of liquid — is the latest addition to Reef’s “thirst-quenching technology” line. Following the success of the Fanning sandal, which conceals a bottle opener in the heel, the Dram ups the ante on drunken-delinquent footwear. Features include a hidden plastic canteen in the heel with a screw cap that can be opened by using a key that is included, a miniature funnel to insure a clean pour, and a measuring bar on the footbed that shows how much booze is left in your shoe. The sandal also features a martini-shaker tread pattern.

Sorry to get your “spirits” up, but all those hoping to literally wear their booze to USC home games this year, will have to wait; the Dram is not due to hit retail shelves until March 1, 2007.

Do The Dram Thing [Transworld Business Magazine]

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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