Longhorns and Aggies Go at It Again

Terrific find by The 12th Manchild. The University of Texas is suing Aggieland Outfitters for allegedly manipulating the Texas Longhorn silhouette on its products. Merchandise with the logo has been sold since 1997, according to Texas A&M student newspaper The Battalion, and there have not been any complaints until now. The suit was filed Dec. 4, days after the Aggies beat the Longhorns, 12-7. The “Saw ‘Em Off” logo has become so popular with Aggies that it has become a gesture, frequently mistaken as a “Horns Down.” Aggie players do the gesture, and even the Aggie band has formed the logo during performances. Of course, T-shirts mocking the lawsuit are already on the market.
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Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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