Recruiting: Paris Hilton Sightings Will Do

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As far as I know, USC doesn’t bring recruits to the home of Trojans’ coach Pete Carroll. Nope, no ping ping is happening there. However, like everyone else in this salesman’s game, USC’s got a pitch: celebrities and the California lifestyle.

Comedic actor Will Ferrell is a regular on the USC sidelines when not filming spots with players or losing charity swim events against Carroll. Other middling celebrities are often spotted on the Trojan sidelines (Nick Lachey, Alyssa Milano, etc.). They’re even in the stands, as “The Fonz” Henry Winkler is a regular. The celeb spotting has also become a recruiting pitch.

USC made sure to sell just that to a linebacker recruit out of the state of Alabama named Jerrell Harris:

The recruiting process has been whirlwind, allowing him to catch a glimpse of socialite Paris Hilton and singer Eve on a recruiting trip to USC.

And so it goes.


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Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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