Simon Skirrow, a former Adidas designer (who co-developed the company’s best selling Predator shoe) formed Nomis (Simon, get it?) in 2004 on the basis that he could make a better soccer shoe – one that performed better in all conditions, and that generally put the, er, athlete’s foot first. Sound like he’s kicking a big matzo ball squarely at Adidas’ and Nike’s heads? He is.