Soon, anyone, for free and with little effort, will be able to install and modify the Jaiku code, launch it on App Engine, and run their own microblogging platform. Combine that decentralization with standards such as OAuth and the forthcoming activity stream standards, and what we’re seeing here is the accelerating trend away from microblogging being a destination to microblogging being a pervasive and ubiquitous part of the fabric of the web itself.