Last December, seeking to enhance sales, he offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers.
Jan Rosen on Gary Vaynerchuk’s Wine Library, New York Times: Be It Twittering or Blogging, It’s All About Marketing (via soupsoup:peterwknox)
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