Pete pairs with Penguin to pen and publish. Say that ten times fast.
Next Spring look for Pete Carroll on the practice field and in your local book store, as the USC head coach has joined with Penguin Group (USA) to publish a book based on his now famous philosophy: win forever. The release from the publisher, as quoted on LA Times, reads:
‘Win Forever’ will include previously untold details and anecdotes about USC football, as well as Coach Carroll’s advice for building teams that stick together and consistently outperform expectations. He will also discuss leadership off the field, based on his charitable work with kids on the toughest streets of L.A. And he will show how the five principles of the ‘Win Forever’ philosophy can be applied to any kind of endeavor.
The win forever mantra stems from an ESPN.com article by Eric Neel, profiling the prolific coach. And while the article itself definitely worth the read, it is this Carroll quote buried somewhere in the middle of the article that seems to capture the essence of the coach that has captured a nation:
I love trophies, but f— ’em. They’re for old men, for guys living in memory…I’m talking about: Are we competing today, every minute, in everything we do in practice. Are we letting loose and daring to be great here and now? And can we sustain that? And repeat it. Trophies are great, but we’re trying to win forever.

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