Brilliant!

creativeinspiration:

At the Austin City Limits festival in Austin, TX, local beer brand Shiner Bock was on the outside looking in, with Heineken being the corporate sponsor of the event. By passing out Shiner Bock koozies to event goers, Shiner Bock ended up having a presence inside the event after all. A nice guerrilla marketing idea that will keep on giving and giving.