Universal Pictures plans to integrate Twitter into rich media ads that will promote two separate movies scheduled for release this summer. The tweets will appear in the banner similar to a ticker feed. People will have an option to read and monitor the buzz written by other fans directly from the Web page.

MediaPost, on Universal’s plans to showcase Twitter buzz in rich media ads
Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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