The researchers found a consistent symmetry in the rise and fall of individual names; in other words, the longer it took for a name to become popular, the longer it took for the name to fade out of popularity, and thus the more staying power it had compared to names that quickly rose and fell. The effect was robust, occurring in both countries and across various time windows.
A study conducted by scientists from Penn and Stanford finds that the faster something becomes popular, the faster it loses its luster. Read about it in “Why Things Become Unpopular,” originally published by Lisa Zyga at PhysOrg.com
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