Renderings of an LA Coliseum Upgrade


This is nothing new, but we came across these renderings on architectural firm RTKL’s site.

RTKL made its name in sports by helping HOK Sport (now Populous) fit Camden Yards into inner-city Baltimore in the early 1990s, but since 1999 they’ve been cooking up the master plans behind LA LIVE, which reaches its completion in early 2010 with the opening of a 54-story building that houses a JW Marriott Hotel, a Ritz-Carlton Hotel, The Ritz-Carlton Residences and a 14-screen Regal Cinemas.

Back to the LA Coliseum… besides the NFL logos we can’t help but see how this would be a drastic improvement to our Trojan sanctuary.

First there is respect for the original structure. The oversize jumbotrons plopped atop the Peristyle have been removed and replaced with jumbotrons exhibiting a more modern screen. The Miller Lite game clock removed to bare the Olympic rings. AT&T, Muscle Milk, and other garbage banners hanging from the colonnade are non-existent.

The roof canopy can provide shade to those in the bleeders and channel the awesomeness that is the noise of 93,607 down onto the field. Works for those fuckers up in Oregon.

The luxury boxes, eh… it’s not really college football. But Ohio State’s Horseshoe is a magnificent stadium. And it has suites and does a great job of balancing the modern with the classical, specifically the outer facade with the modern interior. Additionally, luxury boxes could open the way to bring booze back to the Coliseum. There’s already booze at events that rent out the space below the Peristyle and just like the Founders Room at Galen Center, money would buy access to influence. And everyone lucky enough to know someone could go there at halftime and get back under the influence.

One more image of the improved Coliseum after the jump.


Only bummer is the new stair design prevents us from doing this.

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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