Jim Murray: Propriety Prevails


Enter the TrojanWire time machine as we roll back to 1973 and visit this piece of classic sportswriting by Jim Murray.

USC stars are named “Gaius” and “Orville” and “Ambrose,” “Morley,” “Marshall” and “Aramis.” And that’s only their FIRST names. Their last names read like a rollcall of King Arthur’s court. UCLA stars are named “Kenny Washington”…

One campus’ coeds run to the Sweethearts of Sigma Chi, the other’s run to Bella Azbug or, at least Gloria Steinem. They wear fewer bras at UCLA. On the other hand, they don’t need them as much.

Crowds come by the hundreds to see the Bruins play. They come by the sellout to see USC.

The UCLA team took the field wearing their names on their backs. With USC, you’re lucky they wear numbers. They don’t like people they haven’t been properly introduced to knowing their names.

In the locker room afterward, the victors didn’t exult much. The USC’s treated it as just another day at the office.

FUCLA is a HUGE GAME. If the Trojans don’t play like it on Saturday, we are hopping back in our time machine, where we feel cozy and dignified. FUCLA.

Jim Murray: Propriety Prevails
[LA Times]

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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