[Steve Jobs] is a design dictator of the company. And it’s fortunate for Apple and the world in general that they have him, because without his iron hand, the company would soon devolve back into a political, consensus-driven company. It would still have great products from a certain point of view, but I doubt that they would ever have the game-changing superiority they exhibit now. Committees would grow, politics would ensue, control battles would happen, and superior products would be hampered by all of this. Steve removes all of that; he makes the final decision and pushes details that no one else would have the authority to push. And being at the top, you have to listen to him or else you’re fired. That’s it; end of story.

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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