Say hello to 7-Eleven’s new beer: Game Day Light. He and his brother, Game Day Ice, are going to be very popular, thanks to being born into the 3rd largest beer retailer in the United States. From the AP:

Game Day beer follows the introduction of the Yosemite Road private-label wines in 7-Elevens last year. The idea of the home of Slim Jims and Slurpees turning sommelier had some scoffing. But [7-Eleven category manager for alcoholic beverages Dan] Skinner said the launch has gone well, with the wines holding the No. 1 and No. 2 spots in the chain’s wine sales.

Game Day Light is 3.9% alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5% alcohol and 155 calories. They’ll be priced between $6.99 and $8.99 for a 12-pack, depending on local taxes and distribution costs, and 24-ounce tallboys are available for something in the $1.49 range.

Keystone and Natural Light could not be reached for comment.


Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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