From Grant Achatz and Co., the people behind Chicago’s Alinea, Next promises a truly unqiue experience: you buy tickets like you would for a movie or a play (there’s also a subscription, that’s basically like season tickets) and the menu changes four times a year – with each menu being influenced by a particular time and place (Paris 1912, Cajun 1977, Hong Kong 2036). As if all that weren’t enough, the restaurant even has its own trailer.



Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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